Our Story

Founded in 2022, ALS Retail LLC began as a drop-shipping venture exploring passive income opportunities. Since then, the company has evolved into a boutique retail and publishing services organization, committed to delivering high-quality products and creative services to both businesses and individuals.

Our Mission

At the intersection of publishing and retail, ALS Retail LLC empowers authors to transform their ideas into full-fledged product lines. We guide creators through the entire journey—from developing and publishing their books to producing supplemental products tied to their intellectual property. Our hands-on consulting services ensure every step is strategic, purposeful, and built for success.

Our Offerings

Under our imprint Halfway to Greatness, we’re developing a growing line of illustrated children’s picture books that promote family connection, literacy, and social-emotional learning. Alongside our books, we’re creating supplemental products like stickers and keychains that bring each story to life through playful, hands-on engagement. We also offer publishing consulting services, guiding authors through every stage of the publishing process from initial concept to market-ready product.

Visit our shop to explore our current product offerings, and feel free to contact us about our consulting services.

Our Team